Mobile TV has become a key, if not the key, application that mobile operators need to deploy to attractnew subscribers, or simply retain their existing base. Even before the business models and killerapplications for mobile video have been fully explored, mobile operators and broadcasters already face a wide variety of mobile video distribution standards, devices, and applications that deeply impact the way in which those services are deployed.This presentation will focus on the knowledge gained from early deployments of MPEG-4 encoders for.Mobile TV. Featured highlights include case studies on the Orange 3GPP deployment, with an overview of its technical challenges as well as current requirements for successful Mobile TV deployments.Mobile TV deployments can only be considered a success if they contribute positively to an operator's business. Most operators are looking beyond user subscription fees as the sole revenue source for the service by adding revenue from targeted advertising and other paid content. Operators also see tangential benefits of improved subscriber adoption.
Mobile TV has become a key, if not the key, application that mobile operators need to deploy to attractnew subscribers, or simply retain their existing base. Even before the business models and killerapplications for mobile video have been fully explored, mobile operators and broadcasters already face a wide variety of mobile video distribution standards, devices, and applications that deeply impact the way in which those services are deployed.This presentation will focus on the knowledge gained from early deployments of MPEG-4 encoders for.Mobile TV. Featured highlights include case studies on the Orange 3GPP deployment, with an overview of its technical challenges as well as current requirements for successful Mobile TV deployments.Mobile TV deployments can only be considered a success if they contribute positively to an operator's business. Most operators are looking beyond user subscription fees as the sole revenue source for the service by adding revenue from targeted advertising and other paid content. Operators also see tangential benefits of improved subscriber adoption.
